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Content Development

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Content Development

Unique quality content development is the foundation of educating your potential customers on your website and internet marketing initiatives.

Many of our clients are good at verbally explaining what their supplying capabilities are, what makes their company unique, and other compelling reasons for prospects to do business with them.  However to author the detailed content they are proud to publish via their website or internet marketing is a problem.

In addition, different content and writing styles are needed for different initiatives at different stages in the research, consideration, purchasing, and post-purchase follow-up marketing and sales processes.

Don't let the task of content development delay or derail your new website or marketing initiatives. Content development is the single most important action for web presence success.

Internet Consulting, Inc. are experts at authoring and integrating your quality content into:

  • Web page copy
  • Email marketing
  • Advertising copy
  • Search Engine Optimization (SEO)
  • Newsletters
  • Articles
  • On and off-page blog posts
  • Social media content
  • Product descriptions
  • Video scripts
  • Testimonials
  • and more.

Our 4-Tiered, Customized Approach

1. Brand Voice

Know your audience. It’s the first rule of content marketing.

We take the time to get to know your target audience and develop a brand voice that grabs and keeps the attention of potential customers.

We translate your features into their benefits to make the copy resonate in one or more ways.

  • Educating. Varies greatly in style, but is generally written for a wide-reaching audience and is shareable. No hype—just the facts.
  • Persuading. Uses an emotionally based tone, integrated with convincing reasons, value statements and deductive reasoning.
  • Converting. Employs brief, logical and compelling language to take a direct action.
  • Entertaining. Appeals to emotions and is fun to read and share.

2. Length and Keyword Density

Length depends on context. We analyze your goals to determine if a short, entertaining snippet will be more effective, or if an in-depth, authoritative piece is more appropriate.

Landing pages, for instance are often a summary of services, while destination supply capability pages  may need to be longer to include important application details and specifications.

It is not always necessary to write to a maximum word count. Using proven methodologies, we find the ideal balance between concise and comprehensive, then use best keyword density based on the length and purpose of each piece.

3. Readability

We further optimize website content by making it easy to scan.

Content marketing isn’t just about SEO terms. The human element is as important as algorithms. Readers often skip words and sentences to get to the key points. 

We use a mix of short paragraphs, subheads, bulleted lists, bold text, anchor links, infographics and images to convey the most important messages at a glance.

4. Credibility

Building trust with your audience is another important aspect of content marketing. 

We include company certifications, history details, achievements, testimonials, case studies, and other third-party endorsements that hold weight.  Customers buy from companies they trust.

 

For more information download our "Top 20 Content Writing Tips" PDF - on the upper right hand side of this website page.

Plagiarizing content is a spamming technique and could get your website banned and/or cause litigation.

Touching prospects, and clients, from multiple initiatives with the right content at the right time is proven to increase quality conversions.

Internet Consulting, Inc. would be happy to help you achieve your professional content development for  your website and internet marketing goals.  We are experts at integrating your content into marketing automation, responsive website design, search engine optimization (SEO), email campaigns, video development & marketing, mobile app development, social media marketing and other initiatives based on your exact target audience(s) buying and specifying processes.

Call or email us today regarding content development.