Paid search is the fastest way to drive highly relevant usage to a website if done correctly, if done incorrectly it is a tremendous waste of time, efforts, and money.
It is important to hone your "positive" and "negative" keywords/terms. To avoid expending budgets on nuisance usage and maximize the ROI for products and services.
Paid search usually requires no long-term contract. Allows you to target hundreds or thousands of prequalified search terms (based on keyword and competitor research). It is easy to target geographically, and specific times for ads to appear. You are only charged when your ads are clicked.
Internet Consulting, Inc. paid search programs include keyword and competitor research, independent bidding process, product or service specific ad text and development, ongoing ad testing, destination URL's, landing page evaluations, scheduling ads during business operations, setting up multiple campaigns: sometimes having multiple PPC campaigns are great for targeting certain highly competitive keywords locally or regionally instead of competing nationally - it is critical that your national campaign doesn't compete with your regional campaign(s), and more.
With the advanced reporting in today's internet era you are easily able to compare all internet initiatives results and ROI side by side - down to the cost per quality conversion. If generic terms are too costly to bid competitively in your PPC campaigns then you can target long-tail search queries to reduce click costs and improve conversion quality.
Paid search is a perfect testing ground, and provides valuable ongoing data, for SEO campaigns. In addition, for branding and improved click rates companies may choose to implement a paid search campaign in addition to their successful SEO campaign.
To increase your paid search ROI it is recommended that you touch prospects, and clients, from multiple initiatives with the right content at the right time.
Internet Consulting, Inc. would be happy to help you achieve your internet goals. We are experts at integrating your content into paid search, marketing automation, search engine optimization (SEO), responsive website design, leads lists, email campaigns, video development & marketing, mobile app development, social media marketing, and other initiatives based on your exact target audience(s) buying and specifying processes.
Ben LaCount is one of our certified for Google AdWords and Bing specialists. Contact us for a no cost in-depth Paid Search consultation.