Paid search advertising (PPC), and sometimes PPC - DIY is one of the fastest ways to get on the first page of a competitive search engine or social network or website and drive highly qualified usage to your website - IF done correctly. If done incorrectly it is a tremendous waste of time, efforts, and spend.
Search engines, display networks, and social media have different tools, each with their own nuances.
If you are new to PPC then on-boarding a PPC management company is highly recommended. If you reach out to Internet Consulting, Inc. we will be happy to manage your campaign or provide PPC management company recommendations.
Many marketing management companies are terrific, however many are not reputable and/or suffer from fast growth or employee turnover problems that result in your programs being designed and managed by inexperienced personnel. It is also critical you understand PPC management companies fees. Fees can range from a flat fee to charging based on percentage of spend. What initial set-up and ongoing services are provided (and what are these costs)?
Here is a list of some of the details you need to consider:
You should have a strong understanding of how paid search auctions work, clearly defined conversion goals, select the PPC platforms that are the right fit for receiving a solid ROI for your terms, do your due diligence competitor research, determine your PPC budget, create great content, make sure your landing pages are relevant to your ads, and continue to test and optimize your campaigns for the ongoing successful evolution of your paid search presence.
If you are familiar with PPC then there are PPC advertising software automation tools that help identify keywords/phrases, channel keywords/phrases to appropriate groups, create effective text ads, publish your ads, monitor bids and budgets, analyze click through rate and impression share, and more.
To further increase your PPC ROI it is recommended to integrate marketing automation campaigns to lead nurture prospects that don't convert. (See the marketing automation section in this Internet Consulting, Inc. website for further details). It is also recommended that you have an SEO strategy (See SEO section in this website for more details).
Here is a link to a good summary article from Search Engine Watch that details some bid management tools, competitive intelligence tools, and affiliate monitoring:
The following are some good PPC Advertising tools:
Pay Per Click, or Sponsored Ads, or PPC, is paying for ads to be placed next to relevant content on search engines, social media sites, and/or other websites. Ad spots are sold in a auction. You are only charged when your ads are clicked. The below are the two dominant search engine PPC platforms:
Social advertising is using social networks to advertise. The below are some of the most used social platforms.
Facebook ads can target ads to people based on how they engage regarding your supplying capabilities. You are able to ... Read More
Twitter ads are designed for a variety of business goals, from driving website usage to increasing brand awareness. They provide ... Read More
Pinterest Ads are "Promoting Pins" so they appear in the most relevant places. You are able to set up targeting, you may ... Read More
Instragram's enhanced ad formats, targeting and buying options help advertisers raise awareness or drive actions. Ads ... Read More
LinkedIn advertising targets their professional network via sponsored content, sponsored InMail, dynamic ads, display ... Read More
PPC optimization tools help with managing multiple campaigns and/or tasks that many free tools don't do; such as landing page optimization, greater insight to bid management, competitive intelligence, affiliate monitoring, and more.
Swydo is a reporting, monitoring, and workflow tool that provides reporting on Google AdWords, Google Analytics, Bing Ads, ... Read More
Optmyzer provides PPC tools for advertisers and agencies that save time on repetitive tasks in AdWords. The software ... Read More
WordStream helps analyze, optimize, and maximize PPC campaigns and results. It helps you benchmark your current ... Read More
Ninjacat provides a reporting solution for digital marketing agencies. It helps prove value to clients, increase sales, ... Read More
Online Ad Galleries are a good resource to search ad examples by industry, placements, objectives, attributes, competitors, and so on. Why recreate the wheel when you emulate proven successful ads already created. Obviously, unless stated, don't cut and paste - everything on the internet is has a copyright, use these sites for ideas to create your own (and/or reach out to the owner of the work you like).
Facebook Ads Gallery provides a vast collection of ads examples for free. Get inspired by how others advertise on Facebook. Read More
Rich Media Gallery allows you to browse Google's extensive collection of Rich Media ads from some of the world's top creative ... Read More
Banner Ads Design Gallery helps detail the best practices for a clear, well written message or hook. Simple yet bold design ... Read More
Google's image search is tremendous. You can filter work by "not filtered by license", "labeled for reuse with modification", ...