Search Engine Optimization (SEO) and SEO - DIY is the process of achieving top indexing in the natural results of search engines (such as Google, Bing, and others) for searches relevant to your business or products.
Search Engine Optimization (SEO) requires an ongoing investment of time, efforts, and funds to be favorably indexed/ranked in the "organic" results of search engines.
There are many on-page and off-page SEO criteria, and SEO criteria continually evolves/changes.
To further increase your SEO ROI it is recommended to integrate marketing automation campaigns to lead nurture prospects that don't convert. (See the marketing automation section in this Internet Consulting, Inc. website for further details).
Once you start search engine optimization (SEO) if it is not done right you website could be labeled as a spammer, resulting with your website being black listed. Only use "white hat" SEO techniques. "Black hat" techniques may get you a temporary leap in indexing/ranking but then cause you to be hit hard and drop from all rankings - which is hard to recover from.
Below are Search Engine Optimization (SEO) tools for the do-it-yourselfers.
Providing them should also clearly establish credibility regarding industry leading SEO expertise for businesses that are seeking a trusted partner to outsource their search engine optimization to. Internet Consulting, Inc. works with existing staff handling your SEO, complements or fills in the gaps for already outsourced initiatives, or is your turnkey SEO and integrated internet agency solution.
Internet Consulting, Inc. uses SEO PowerSuite's tools. Rank Tracker, SEO SpyGlass, Website Auditor, and Link Assistant. .... Read More
Web CEO integrates 15 online SEO tools that include keyword research tool, internal links optimization tool, SEO analysis tool, ... Read More
Moz SEO products are Moz Pro and Moz Local. Moz Pro provides keyword research, link building, site audits and page optimization ... Read More
Sistrix helps analyze changes in Google rankings over time for websites that have a large number of keywords/phrases. ... Read More
Authoritas (formerly Analytics SEO) is a SEO and content marketing strategy software suite that helps agencies and businesses ... Read More
RankRanger provides SEO software that helps with SEO (Rank Tracker, Local SEO, Mobile SEO, Link Manager, Landing Pages, ... Read More
Rankwatch is 100% white label SEO solution with an interface that allows clients to access their ranking information. Modules ... Read More
Rank checkers allow you to know where you website, or competitors' websites, ranks in search results for keywords/phrases easily and efficiently. Automating this process, providing easy reporting, and
SEO PowerSuite's Rank Tracker lets you easily monitor your website's search rankings across multiple keywords and search engines. Track local and global performance, identify top keywords, and optimize your SEO strategy for better visibility. Read More
Authority Labs SEO monitoring software provides accurate and reliable automated search engine ranking data and keyword ... Read More
Internet Consulting, Inc. uses AvanGate's SEO PowerSuite tools. Rank Tracker, SEO SpyGlass, Website Auditor, and Link Assistant. .... Read More
SEMrush provides analytics reports such as organic research, advertising research, display advertising, backlinks, video ... Read More
Web CEO integrates their rank tracking tool with their other online SEO tools that include keyword research tool, ... Read More
Moz's rank tracking tool can also be used in conjunction with its keyword research, link building, site audits and page ... Read More
CognitiveSEO's helps professionals & agencies monitor rankings, as well as providing other digital marketing strategy ... Read More
SERPs rank tracking software tracks thousands of keywords for multiple search engines and languages, on multiple devices, ... Read More
Keyword research tools help you reach the right customers with the right keywords/phrases. In addition to identifying competitiveness of terms, keyword research tools help you discover new keywords/phrases, compare trends, and more.
The Google Keyword Planner is free and strives to help you create a plan targeting better keywords at the best price possible ... Read More
The Bing Keyword Research Tool suggestions are from their organic search, not paid search or search advertizing data. ... Read More
HitTail provides long tail keyword information for website owners, bloggers, and marketers who want to increase quality usage. ... Read More
Keyword Tool is a free alternative to Google Keyword Planner that helps you find the keywords people are typing into the ... Read More
SpyFu provides competitor analysis for their most profitable keywords and ads for both paid and organic search. You can ... Read More
Wordtracker shares "actual (not grouped) keywords", "actual (not banded) results", search trends, SEO competition metrics, SERP ... Read More
Screaming Frog's SEO spider tool helps provide technical SEO audits. ... Read More
Quality in-bound links are a heavily weighted off-page SEO criteria and they drive high quality usage if done correctly. Bad in-bound links can cause Penguin penalties or unnatural links penalties - which must be addressed in order to lift penalties. The following are link building software solutions:
Easily build high-quality backlinks and enhance your online visibility. Whether you’re a beginner or an expert, our tools help you drive organic traffic. Start optimizing today! Read More
Moz Pro helps develop a high quality inbound link profile. Their link building software helps research backlinks, find ... Read More
Internet Consulting, Inc. uses AvanGate's SEO PowerSuite tools. Rank Tracker, SEO SpyGlass, Website Auditor, and Link Assistant. .... Read More
Ahrefs tracks your backlinks, keywords, brand mentions, and what your competitors are doing. ... Read More
Majestic provides access to their link intelligence database. They have many tools such as Site Explorer, Backlink History ... Read More
Monitor Backlinks provides an easy way to check your bad links and your competitor's good links. They provide an auto backlink ... Read More
Remove'em helps webmasters monitor backlinks and recover from a Penguin Penalty or Unnatural Links Penalty. Details include ... Read More
Tracking, monitoring, and managing your local and mobile SEO on Google, Google Maps, Yahoo, Yahoo local, Bing & Bing local are important for many businesses. Some of the below software helps you check SEO rankings from any location so you know what your customers see based on zip code, town, city name, and more.
BrightLocal is a fast and accurate way to track organic, mobile & local search rankings. ... Read More
GeoRanker helps track your local ranking, discover the top local citation sources, and stay ahead of your competition. ... Read More
WhiteSpark helps get more local customers by improving rankings, driving business, and fast-tracking your success in ... Read More
Moz Local helps push your listings to all the major data aggregators. The search engines find your location information ... Read More
Google My Business shows people your business hours, phone number, and directions on Google Search and Maps. It helps ... Read More
Yoast is a local SEO WordPress Plugin. You can insert Google Maps, insert addresses of your company, insert opening hours, ... Read More
Technical SEO is SEO work that is done aside from the content. The following help make sure the technical aspects of your website conform to the search engine algorithms.
Google Search Console provides tools and support for your website. You can track your site's search performance, and ... Read More
Bing webmaster tools provides insights to your website. It provides a dashboard, reporting tools, diagnostic tools, ... Read More
Screaming Frog's SEO spider tool helps provide technical SEO audits. ... Read More
XML-Sitemaps.com Sitemap Generator helps you build your site map online in XML, ROR, Text, or HTML. A sitemap organizes ... Read More
The below is a link to Google's algorithm change history.
Google changes its search algorithm hundreds of times per year.