Email Marketing is one of the most common internet marketing initiatives.
If done correctly it provides a solid ROI, if done incorrectly you will alienate prospects/customers and be labeled a spammer which will get your company emails blocked from most recipients.
Your emails must be CAN Spam compliant or you will be labeled a spammer.
The below email marketing tools help with designing email marketing strategies and campaigns, transactional emails, email lead capturing tools, code testing & improvement, spam checking, content testing & improvement, list cleaning, list validation, email outreach tools, and more:
The below businesses are the leading email marketing providers.
Clickback email lead generation software allows you to send emails to prospects, clients, and purchased lists. It's 100% CAN-SPAM compliant, all lists are cleansed, validated, and go through anti-spam risk checks, and more. Read More
GoLeads has access to virtually every business and household in the U.S. GoLeads provides complete turnkey list and email deployment services. Read More
infoUSA provides customer profiling, sales leads/Salesgenie, email lists, email marketing, business credit reports, mailing lists, and other online marketing tools/support.
Read MoreAWeber provides email automation, templates, and more for keeping your brand top of mind and staying connected with those who made a purchase, read your blog, or meeting you in person. Read More
Constant Contact provides email campaign software and services. Features include email templates, email editing tools, image library & file hosting, list building tools, contacts, email tracking, deliverability tools, auto responder, surveys, social media marketing, and more. Read More
iContact provides email marketing, marketing automation, and sales force integration solutions. Read More
GetResponse is an online marketing platform that includes email marketing, landing pages, webinars, and marketing automation solutions. Read More
Benchmark email marketing platform includes a drag & drop email designer, live editing, responsive emails, photo editing, email templates, custom colors, code editor, and more. Read More
Mailchimp's email marketing solution includes an email designer, email templates, custom forms, segmentation and groups, delivery automation, product recommendations, abandoned cart, geolocation, delivery by time zone, RSS to email, analytics, mobile email solutions, social sharing, and more. Read More
GoLeads has access to virtually every business and household in the U.S. GoLeads provides complete turnkey list and email deployment services. Read More
Mega Leads has access to virtually every business and household in the U.S. GoLeads provides complete turnkey list and email deployment services. Read More
infoUSA provides customer profiling, sales leads/Salesgenie, email lists, email marketing, business credit reports, mailing lists, and other online marketing tools/support.
Read MoreTransactional emails, also called "triggered" emails, helps you engage customers and drive sales across multiple channels. Emails are triggered by a user's interaction with a web app to convert visitors into loyal followers. The below providers specialize in triggered email solutions:
Sendibnblue email campaigns inspire action. The software includes an email designer, contact management, campaign reports, marketing automation, transactional messaging, deliverabity, integrations and API, and more. Read More
Mailjet provides email marketing, transactional email, email automation, premium features, SMTP relay, API, integrations, and more. Read More
SendGrid helps you deliver all your email from one reliable platform. Email marketing solutions include transactional emails, email marketing, integrations with API or SMTP relay. Read More
Mandrill provides transactional email for MailChimp. Read More
Postmark provides a transactional only email platform for web applications. Read More
Mailgun is an email service for developers. Features include sending emails, inbound routing, logs, reports, email validation, and deliverability. Read More
Building your opt-in email list without disturbing your visitors is key for automated lead nurturing. The below suppliers provide solutions for capturing contact information including email addresses:
OptinMonster converts website visitors into subscribers and customers. Features include OptinMonster builder that includes drag & drop builder, multiple form types, Exit prevention emails, A/B split testing, page level targeting, and built-in analytics. Read More
Thrive Leads provides SmartLinks (an alternative to annoying opt-in popups), A/B testing, SmartExit, animation, ultra precise targeting, and trigger options. Read More
Bloom provides an email opt-in plugin for WordPress. Features include automatic opt-in pop-ups, automatic opt-in fly-ins, inline opt-in forms, below content opt-in forms, widget area opt-in forms, require opt-in unlock content, and more. Read More
SumoMe provides site-growing solutions to help increase usage. Welcome Mat builds followers before a visitor hits your page - it's the next level of landing pages. Scroll Box creates a polite but powerful way to ask instead of pop-ups. Smart Bar stays glued to the top of your page, moving through the page with your visitors. Read More
BouncExchange provides the behavioral marketing cloud. Behavioral CMS, Behavioral Email, Behavioral Marketing Automation, and Behavioral Ads. Read More
Popup Domination provides popup software designed to convert visitors into sales and subscribers. Read More
Code Testing for email performance helps spot trends so improvements can be made. The following suppliers provide email code testing solutions:
Litmus is not an email provider, it is a web application that works with all the major email providers. It ensures your emails are not broken, that the emails you send work across apps and devises your subscribers use. Read More
Email on Acit lets you see exactly how your email looks in the most popular inboxes, so you can fix any problems before you hit send. Read More
EmailReach sends out your email to 30+ high-traffic email and webmail services, the Inbox Monitor tracks the successes and failures of your email's delivery. Read More
PutsMail tests your HTML emails before sending them. Get screenshots of your email in 50+ programs and apps. Read More
HTML to Text Email converter sends a plain-text version of your HTML email. Read More
The following providers help you check that your emails are not spam:
The following suppliers provide content testing and improvement before implementing email campaigns:
Touchstone creates a virtual simulation of your database, tests for open, click and delivery rates. It compares your subject line against 21 billion emails as well as trends in your industry or sector. Read More
Hemingway App makes your writing bold and clear. The app highlights long, complex sentences and common errors; if you see a yellow sentence, shorten or split it. Read More
Cliche Finder helps identify words or phrases chosen that are not the best for conveying engagement. Read More
List Cleaning and Validation helps lower bounce rates so your sender reputation isn't damaged. The below suppliers provide list cleaning and list validation so your emails don't get blocked due to your being labeled a spammer.
BriteVerify helps clean your email addresses before you send. It helps eliminate email-entry mistakes, fights form spamming, reduces bounce rates, and creates a better overall email experience. Read More
Neverbounce provides real-time email verification and email cleaning services. Read More
Kickbox provides email address verification and recipient authentication services. Read More
DataValidation helps verify your email list quickly and securely via online, self-service application. Read More
Towerdata email validation and intelligence helps you clean, enhance, and personal the data you need to increase engagement and conversions. Read More
The following suppliers provide email outreach tools that help find email addresses and connect with people relevant to your business.
Below are some additional tool and services we thought you would find helpful:
Email Client Market Share details the market share Apple iPhone, Gmail, Apple IPad, Google Android, Apple Mail, Outlook, Yahoo! Mail, Windows Mail, and others have in regards to email client usage worldwide. Read More
Email marketing ROI calculator helps you understand what your email marketing ROI should be, what your email marketing actually is, and therefore if your current provider, strategy, or methods are working. Read More
A/B split and multivariate test duration calculator helps you test and evaluate multiple ads/messaging for the ongoing successful evolution of your email initiatives. Read More
The below are some email industry providers and blogs that might be of assistance to you:
Whatcounts are leaders in data-driven email. Services include optimizing list growth, converting prospects, growing value, retaining customers, and more. Read More
This is a link to Litmus's blog. Read More
This is a link to Email on Acid's blog. Read More
This is a link to AWeber's blog. Read More
This is a link to Constant Contact's blog. Read More