SEO

We specialize in industrial website design and SEO. Most of our clients can't create the need, like the direct to consumer products.

Our SEO gets the engineers, purchasing agents, maintenance & overhaul or repair, GM's, and all types of buying and specifying audience connected with our clients.

I, Jordan Weiner, am an industrial B2B content originator. I speak the industrial and internet languages fluently. For serious inquiries I will be happy to map out the target SEO terms/phrases to clearly show my expertise in your business language.  Once I map out all the terms/phrases feel free to get quotes from other SEO providers and you will find for apples-to-apples work for building thousands of SEO landing pages no other SEO firm is on the same planet at ICI, much less in the same ballpark regarding pricing per page.

We excel at nailing long-tail search strings that include the products/services, end applications, credentials/certifications, materials, important technical attributes, part numbers, and all types of other detailed ways potential customers use when searching for a new supplier.  

Most quality SEO firms charge hundreds of dollars per SEO landing page, ICI builds tens of thousands of SEO landing pages for pennies per page.   

We do not charge for meetings or reporting, because that discourages collaboration.  Unlike most other SEO firms that use these as billable hours. 

Free reports include, but are not limited to: Website SEO audit reports for your site(s), back-links reports for your competitors' sites, ranking reports for your target SEO terms/phrases, HubSpot reports, Google Analytics (GA) reports, and more.

Our SEO dominates Google within 2 to 6 weeks from the time we launch our SEO pages. 

ICI doesn't need long-term contracts.  It is the work we do and the results we achieve that keep our clients long-term, so any client may cancel anytime without reason with a 30 day's notice.

We will provide plenty of references.  You will hear how happy they are in their voices as well as with their words, because our clients are our business family - not just customers for dollars.  We go way beyond scopes of work, without extra charge - because we truly love our work and always pay it forward.

The opportunity cost for not achieving favorable indexing/ranking on the top search engines such as Google, Bing, Ask, and other search engines, and AI's is significant.

Once you start implementing SEO if it is not done right your site could be labeled as using "black hat" or spamming techniques and black listed. When on-boarding a firm make sure you hire search engine optimization (SEO) professionals that only use "white hat" techniques. 

If "black hat" techniques are used, your site might take temporary leaps in indexing/ranking but then be hit hard and drop from all rankings - which is hard to recover from.

Do your due diligence when partnering with SEO specialists, they should provide

• SEO success with other clients.
• Transparency with detailing what they will do for the initial set up and ongoing work.
• Initial keyword/phrase & competitor search terms research. 
• Collaboration with you to prioritize the best terms to target
  for your business.
• On-page and off-page strategies to for your SEO.
• Access to journals/work logs detailing exactly where time is
  spent for the deliverables.
• Reviewing detailed monthly indexing/ranking reports with
  you, covering each term you are interested in. Review quality
  conversions achieved through advanced reporting. A good
  search engine optimization (SEO) firm does not just send you
  automated complicated reports that you don't understand.
• Review general overall usage and quality of conversions to
  your site (all usage, not just from terms being targeted. With
  Google's RankBrain the terms may not even be in the search
  strings - so general quality "organic" usage routed to your site is a solid
  metric to analyze. As long as you are drilling down to the
  quality of conversions with advanced reporting).

Google’s Algorithm Change History

August 2024 Core Update

This update was a response to feedback received since the September 2023 helpful content update. It aimed to better recognize improvements made by websites, particularly benefiting small and independent publishers. The update focused on rewarding high-quality, original content that provides genuine value to users. It took 19 days to roll out, causing significant ranking fluctuations across various niches. Google emphasized that this update was designed to surface more content that people find genuinely useful and less content created solely for search engine performance.

March 2024 Core Update

Described as the largest core update to date, this update took an unprecedented 45 days to complete. It caused major ranking shifts across numerous industries. The update focused on improving overall search quality and relevance, with a particular emphasis on content depth and expertise. Many websites experienced substantial traffic changes, both positive and negative. Google advised webmasters to focus on creating high-quality content and improving overall site quality rather than trying to fix specific issues.

Link Spam Update (December 2022)

This update targeted manipulative link building practices across multiple languages. It was designed to nullify the impact of unnatural links, rather than penalizing sites. The update used AI to identify and counteract link spam at scale. Google emphasized the importance of natural, editorially-given links and discouraged any attempts to manipulate PageRank. Websites that had engaged in link schemes or bought links for SEO purposes were most affected.

Helpful Content Update (August 2022)

This was a site-wide algorithm update aimed at rewarding content created primarily for people, not search engines. It considered the overall content quality of a domain, potentially affecting all content from a site deemed to have a high amount of unhelpful content. The update encouraged the creation of original, helpful content that satisfies user intent. It particularly impacted content farms, AI-generated content, and sites with a high volume of thin or low-quality pages. Recovery from negative impacts required a fundamental shift in content strategy.

Core Web Vitals Update (June 2021)

This update incorporated page experience signals into ranking factors. It focused on three main metrics: Largest Contentful Paint (loading performance), First Input Delay (interactivity), and Cumulative Layout Shift (visual stability). The update aimed to reward websites offering excellent user experiences. It affected both mobile and desktop search results, though initially rolled out for mobile. Websites with poor Core Web Vitals scores saw ranking decreases, particularly in competitive niches.

BERT Update (October 2019)

BERT (Bidirectional Encoder Representations from Transformers) was a major leap in natural language processing. It affected 10% of all search queries, particularly longer, more conversational queries. BERT enabled Google to better understand context and nuances in search queries, improving the match between user intent and search results. This update was particularly impactful for content that addressed complex queries or provided in-depth information on specific topics.

Medic Update (August 2018)

While nicknamed “Medic” due to its significant impact on health and medical websites, this broad core algorithm update affected various industries, particularly those in the YMYL (Your Money or Your Life) category. It emphasized Google’s E-A-T guidelines (Expertise, Authoritativeness, Trustworthiness). Websites without clear expertise or authoritative content saw significant drops in rankings. This update led to increased scrutiny of author credentials and site reputation, especially for topics that could impact users’ health, financial stability, or safety.

Fred Update (March 2017)

Named by Google’s Gary Illyes, this update targeted websites with low-quality content and aggressive monetization strategies. It particularly affected sites with thin content, excessive ads, and poor user experience. Many affiliate-heavy sites and ad-centered content sites saw significant traffic drops. The update emphasized the importance of providing value to users rather than focusing primarily on generating ad revenue. Recovery often required substantial improvements in content quality and reduction of intrusive advertising.

Possum Update (September 2016)

This update significantly impacted local search results and Google My Business listings. It increased diversity in local pack results and reduced the impact of physical location on local search rankings. The update also affected how Google filtered similar businesses, often allowing only one business from a group of related entities to show in local results. It benefited businesses located just outside of physical city limits and made local SEO more competitive.

RankBrain (October 2015)

RankBrain was Google’s first use of machine learning in its search algorithm. It was particularly effective at handling never-before-seen queries, which make up a significant portion of daily searches. RankBrain improved Google’s ability to interpret the intent behind queries and match them with the most relevant results. It became Google’s third most important ranking factor, after content and links. This update marked a significant shift towards more intelligent, context-aware search results.

Mobile-Friendly Update (April 2015)

Dubbed “Mobilegeddon” due to its anticipated impact, this update boosted mobile-friendly pages in mobile search results. It was a clear signal of Google’s shift towards mobile-first indexing. The update encouraged widespread adoption of responsive web design and mobile-optimized websites. Sites that were not mobile-friendly saw significant drops in mobile search visibility. This update marked the beginning of Google’s strong push for mobile optimization.

Pigeon Update (July 2014)

This update significantly altered local search results. It tied local search algorithms more closely to traditional web search ranking signals and improved Google’s distance and location ranking parameters. The update aimed to provide more useful, relevant, and accurate local search results. It affected both Google Maps and standard Google search results, often leading to increased visibility for local directory sites.

Hummingbird Update (August 2013)

Hummingbird was a complete overhaul of Google’s core algorithm, focusing on improving understanding of search intent and conversational queries. It enhanced Google’s ability to interpret context and semantic meaning, moving beyond simple keyword matching. This update laid the groundwork for voice search and natural language processing in search. It particularly benefited websites with in-depth, comprehensive content that answered specific questions.

Penguin Update (April 2012, with multiple refreshes)

The Penguin update targeted websites with manipulative link building practices. It penalized link schemes, keyword stuffing, and over-optimization. Initially, Penguin operated periodically, but in later versions, it became part of Google’s core algorithm, operating in real-time. The update underwent several iterations, evolving to focus on devaluing bad links rather than penalizing entire sites. Recovery from Penguin penalties often required extensive link audits and disavowal of low-quality backlinks.

Panda Update (February 2011, with multiple refreshes)

Panda was a major algorithm update targeting low-quality content and content farms. It initially affected about 12% of search results. The update penalized thin content, duplicate content, and sites with high ad-to-content ratios. Panda underwent numerous iterations over the years, becoming increasingly sophisticated at identifying high-quality content. It significantly impacted how content was created for the web, emphasizing the need for original, in-depth, and valuable information.

Caffeine Update (June 2010)

Caffeine was a major overhaul of Google’s indexing system, allowing for near real-time indexing of web content. It enhanced Google’s ability to handle the growing volume and diversity of web content, including social media updates and news. This update significantly improved the freshness of search results, benefiting news sites, blogs, and frequently updated content. It marked a shift towards a more dynamic and responsive search index.

Vince Update (February 2009)

The Vince update favored brand and authority websites in search results. It led to increased visibility for larger, established brands in competitive niches. This update was seen as a shift towards brand-centric search results, particularly for commercial queries. It emphasized the importance of building brand authority and trust signals in SEO strategies. Smaller, less established sites in competitive niches often saw decreased visibility for high-volume keywords.

Big Daddy Update (December 2005 - March 2006)

Big Daddy was a significant infrastructure update that improved the crawling and indexing of websites. It enhanced Google’s handling of redirects and URL canonicalization. The update affected how Google handled www and non-www versions of URLs, as well as other technical SEO elements. It marked a shift towards more sophisticated crawling and indexing processes, rewarding sites with clean, well-structured technical setups.

Jagger Update (October 2005)

The Jagger update focused on combating low-quality links and paid links. It rolled out in three phases over several weeks, causing significant fluctuations in search results. This update improved Google’s ability to detect unnatural link patterns and devalue manipulative link-building techniques. It marked a significant step in Google’s ongoing battle against link spam and set the stage for future link-focused updates like Penguin.

Florida Update (November 2003)

Florida was Google’s first major named update, causing significant disruption in SEO practices. It targeted link farms and over-optimized anchor text, aiming to reduce the effectiveness of manipulative on-page optimization techniques. This update marked the beginning of Google’s more aggressive stance against webspam and manipulative SEO tactics. Many websites that had been using keyword stuffing and other outdated SEO techniques saw dramatic drops in rankings.