Social media marketing - diy is a term that encompasses many social sites that may provide vastly different social actions. It is comprised of websites and mobile apps that allow the sharing of information with large numbers of people at the same time.
Social media marketing can be used to connect with prospects and customers, build your brand, drive quality usage to your website, establish expertise, make sales, gather competitor intelligence, and much more.
In order to have an effective successful social media marketing presence and results you need to:
Here are some ballpark stats, relationship types, and engagement opportunities for some of the major Social networks: (You need a separate business account and/or company profile page for all of these)
The below social media marketing tools help with social management, social monitoring, social analytics, influence marketing, Facebook, Twitter, Instagram, Pinterest, Social Networks, and more.
Here are some quick social media marketing audit/checklists:
Social media marketing content performance review. What is working well with your content in regards to:
Social media marketing workflow health check: how well does your social media team work?
Social media marketing inventory. Take stock of everywhere you're active, or should be:
Digital Buzz. Use social listening to surface insights and opportunities:
Here is a link to Marketing Land's "How To Guides: Social Media Marketing": http://marketingland.com/library/how-to/how-to-social-media-marketing A key to social media marketing is creating ongoing quality content. Publishing content in the right social media portals in the right format is also important. To increase your social media marketing ROI it is recommended that you use a marketing automation solution. This will help you lead nurture prospects and customers throughout your new business and customer service sale cycles. Visit the marketing automation section in this website for more details. The below are social management tools help implement campaigns across multiple social networks. Hootsuite helps manage, collaborate, and report your social media campaigns across multiple social networks. Organize all your social accounts on one dashboard to streamline your workflow. Read More Sprout Social helps successfully reach, build and maintain your social media community by starting, monitoring, and joining social conversations. Read More Buffer saves you time managing your social media by scheduling, publishing, and analyzing all your posts in one place. Read More The Sendible social media management platform helps manage your social networks, schedule messages, publishes content, engages with your audience and measures ROI. Read More Edgar stores in an organized library arranged into categories, such as "Quotes," "Blog Posts," or "Funny Puns." You are able to schedule content by category and connect to an RSS feed. Read More Oktopost is a B2B social media management platform that helps manage, measure and amplify your social media marketing. Read More Onlywire instantly posts content from your website and blog to social media. You are able to post to 40+ social media sites, automate posts, schedule posts, post from your browser, and run analytics on your campaigns. Read MoreSocial Management
Hootsuite
Sprout Social
Buffer
Sendible
Edgar
Oktopost
OnlyWire