A low price is not the best way to choose an SEO provider, the long-term costs for cheap but not good SEO significantly outweighs paying a reasonable rate and hiring the right SEO firm in the first place.

Rates range, but $175 per hour for a professional firm is a reasonable ball park rate - Internet Consulting, Inc. only charges $100 per hour. Click-here for a no obligation Internet Consulting, Inc. SEO consultation.

Here is a link to Google's Algorithm Change History.  Below is a brief summary of some of the most important updates:

Google's RankBrain update is probably part of Hummingbird (which is Google's overall search algorithm). This update was significant because the keywords/phrases being searched do not have to be in the content that is favorably indexed/ranked if the content that is retrieved is well written applicable content about the topic.

Even though RankBrain and other "AI" updates for other search engines are able to bring up content without keyword matching, it is still important to make sure your website architecture incorporates the keywords/phrases. Such as updating "title tag" lines in your HTML coding, header tags, photograph and graphic file names, internal link structure including keywords, keyword density ration in body of text, and so on.

Hummingbird contains many parts, many of which any SEO internet firm you are thinking about partnering with to achieve your SEO goals must know. For example, "Panda", "Penguin", and "Payday" are designed to reduce nuisance usage or spam. "Pigeon" is designed to help improve local results (so persons searching the same terms in different regions might have different search results based on where they are searching from). "Top Heavy" is designed to lower pages that have many advertisements. "Mobile Friendly" is designed to better index/rank websites that are mobile friendly - especially from searches from mobile devices. "Pirate" is design to fight copyright infringement.

Quality content is one of the most important factors, ensuring your website architecture is built around your SEO terms is also critical, other SEO criteria include:

• Click through rate: which makes it important to update your "meta tags" - which is where Google usually pulls the applicable text to accompany your website link in the search results.
• Time on site is a factor, so you need to make sure your content is compelling.
• How often you update your website is a factor, so you should have a regularly scheduled plan for updating (and therefore changing the time stamp) on your website.  This is one reason having a blog with ongoing quality posts and having a website maintenance contract are good ideas.  (Internet Consulting, Inc. can help you with these if your website designer doesn't offer these services).
• Due to quality in-bound links being such a heavily weighted factor you should be going through your competitors' backward links to identify and obtain placement on applicable portals to your supplying capabilities - such as associations, internet directories/white pages, and so on.  In addition, ask your clients to save your site to their bookmarks.
• Positive reviews are now a factor on some search engines, so ask your clients to post positive website reviews, like your social media profile pages and posts, and so on.

Here is a link to Google's Webmaster Tools - regarding Search Console Help:

https://support.google.com/webmasters/answer/7042828
Click-here for Google's Search Engine Optimization Starter Guide. 

I could go on, and into more depth, but it is easy enough to do your own SEO research by searching online.  Internet Consulting, Inc.'s best clients are educated customers. 

Once you clearly understand the ongoing detailed work needed for SEO success - having our specialists handle your search engine optimization should be an easy decision.  We work great with you and/or your staff - the more participation we have from you the less we have to do - which will help reduce our hours and reduce your spend.