Email Marketing

Email marketing if done correctly is a great way to prospect, lead nurture quality prospects into customers, provide customer service, and keep top of mind with existing customers.

Email marketing is growing in today's internet era.  It's effective and gives a solid ROI if done correctly, if done incorrectly it is a tremendous waste of time, effort, and spend and could potentially harm you by hurting your domain authority and getting you labeled as a spammer.

If you send out emails without conforming to anti-spamming rules your emails will be blacklisted - which is a serious issue that will affect your business email communications and will negatively effect your email marketing.

Internet Consulting, Inc. is able to help you purchase B2B leads lists and send quality emails to these targeted prospects (as well as other B2B prospects and clients lists).   If you don't know how to do this yourself, and/or hire a firm that doesn't know what they are doing, it will hurt not help you.

Besides Email Marketing, all internet strategies require Search Engine Optimization (SEO) which is an important foundation of your long term internet presence. SEO is the action of proactively working on your websites content to increase visibility and new business opportunities.

Here are some email marketing tips:

1. Follow CAN-SPAM requirements: don't use misleading header information, provide easy opt-out/unsubscribe ability, honor opt-out requests promptly, provide your physical address, and disclose your email is an ad (you have a lot of leeway on this - so comply with it). Go beyond CAN-SPAM compliance rules - add your phone number (this ads credibility on top of making it easy for prospects to contact you for business or to opt-out).
2. Implement nurture campaigns, drip marketing, to lead prospects along an educational path. Providing increasing relevant information to get the prospect ready for a sales contact.
3. Have online email sign up forms on your website. Contacts who opt in are your best prospects. Use confirmation emails or double confirmation for new subscribers, and other validation reasons.
4. Use email marketing to send messages based on website behavior: such as visiting a pricing page or a FAQ page.  If you use Clickback WEB - this recommended software helps you identify email addresses of top executives at companies that visit your website - even if they are anonymous and don't fill out a form.
5. Since email opens are happening on mobile devices - design your emails to look and function great on mobile devices.
6. Keep load times short. Otherwise visitors will abandon your emails even if you provide great subject lines that get them to convert into opening the email.
7. If email recipient doesn't open your email - then change the subject line and it is an entirely new email due to the previous email not being seen.
8. Make sure your recipient list is up to date. This helps avoid "spamtraps", which are email addresses used to lure spam so it can be identified and added to a blacklist or other blocking mechanism.
9. Spam check your subject lines.
10. Remove all recipients that do not open your first 12 emails. This is important for your domain authority and to not risk being labeled a spammer. Per why you should have a ongoing leads lists plan to replace leads removed from your list.
11. Include social media sharing links so its easy to share. Connect through social media and other touch points. Ask email recipients to follow you on LinkedIn or Twitter, to "Like" your Facebook page, subscribe to your YouTube channel, and other social media portals.
12. Make sure your email deployment platform allows you to send to purchased or cold lists. Internet Consulting, Inc. recommends Clickback Mail for initial B2B leads lists. Many leading email deployment platforms will not allow emails to be sent to purchased or cold lists.

For additional helpful information download the free "Top 20 Essential Email Marketing Tips" in the upper right side of this website page.